The story of Cool’In — all the flair, none of the buzz.
The Birth of Cool’In
Cool’In was founded in France by three wine enthusiasts—Guillaume, Paul, and Matthieu.
They are united by a shared conviction: the pleasure of a drink should never be limited by alcohol.
Born from the world of winemaking, they grew up alongside French vintners, with a deep respect for terroir and the art of blending.
But one thing became clear: a new generation wants to consume differently.
Less alcohol. More meaning. More freedom.
Cool'In is our answer.
Our vision
We have created a new platform for expression, where the highest standards of winemaking meet alcohol-free innovation.
- Natural ingredients
- Fruit extracts
- Carefully selected herbs
- Blends inspired by winemaking expertise to create a surprising aromatic depth
- Low-calorie drinks
Each recipe is crafted like a fine wine: balance, structure, and a lingering finish. We don’t strip away the alcohol; instead, we create an elegant, fresh, and contemporary experience, perfect for an aperitif, party, at a restaurant, or a concert...
Cool'In, its :
Non-alcoholic cocktails
Caractère
Liberté
A new way to celebrate. A new culture of taste.
Marcel, the face of Cool’In, the Epicurean Gentleman
His name is Marcel. Marcel isn't just any ordinary fox.
Born among the French vineyards, where the sun caresses the grapes and the art of living is cherished, he grew up surrounded by delicate aromas and winemaking expertise.
But Marcel was convinced that: live freely
The freedom to savor
The freedom to celebrate
The freedom to be oneself
Observant, elegant, and a bit mischievous, he noticed that at parties, some people wanted to have a good time... without necessarily drinking. So he decided to create something different.
His style
The beret, perfectly tilted.
The impeccably groomed mustache.
The knowing wink.
Marcel embodies effortless elegance. A natural chic, never forced. He doesn’t raise his voice. He elevates the moment.
In short, Marcel is:
- French elegance 🇫🇷
- A festive and refined spirit
- Mischief and freedom
- Responsible pleasure
His Creation: The Cocktail Reinvented
Create iconic, reimagined cocktails made with French alcohol-free wine! Rather than pitting pleasure against moderation, Marcel has brought them together. He selects high-quality alcohol-free wine, enhances the aromas, and stays true to the essence of the great classics.
Result:
A
Vibrant
Moscow mule
A
Sophisticated
Gin & Tonic
Mais avec 0% alcool. 0% compromis. 100% plaisir. Il ne suit pas les tendances. Il les devance. ✨
The COOL’IN Spirit – Elegance Without the Intoxication
French flair, 0% alcohol. Be smart. Keep it light.
COOL'IN is not a drink. It's:
Because today, true luxury is having a choice.
